Driven
Inside BMW, the Most Admired Car Company in the World
Edición de la obra Driven
| Autor | David Kiley |
|---|---|
| Editorial | Wiley |
| Fecha de publicación | April 2, 2004 |
| Idioma | inglés |
| Páginas | 320 |
| ISBN-13 | 9780471269205 |
| ISBN-10 | 0471269204 |
| OCLC | 54279811 |
| LCCN | 2004001538 |
| Número de Cutter | K48d |
An exclusive look at one of the world's most successful and controversial companies, and the mysterious family behind it. BMW is arguably the most admired carmaker in the world. It's financial performance is the envy of its competitors, and BMW products inspire near-fanatical loyalty. While many carmakers struggle with falling sales, profits and market share, demand for BMWs continues to grow, frequently outpacing production. Now, David Kiley-Detroit Bureau Chief at USA Today and author of Getting the Bugs Out, which covered Volkswagen's demise and rebirth, goes inside the fabled German automaker to see how it does what it does so well. With unprecedented access to BMW executives, Kiley goes behind the walls of BMW's famed "Four Cylinders" headquarters in Munich at a time when the company is in its most aggressive, and some say riskiest, expansion in its history and when some of the company's new products, like the 7 Series sedan and Z4 roadster, are for the first ti...