Doing business on the Internet

opportunities and pitfalls

Edición de la obra Doing business on the Internet

"Doing Business on the Internet looks objectively at what Internet commerce can offer both the consumer and the provider and covers three main areas of concern to business today: how to join the Internet revolution, how to manage the Internet revolution; and how to benefit from the Internet revolution." "Doing Business on the Internet is primarily intended as background reading for researchers and advanced students in electronic commerce, computer-mediated communication, management of information systems, project management, and organisational change. It will also be invaluable to corporate managers involved with developing their companies' Internet-based strategies, and to anyone interested in how to buy or sell on the Internet."--Jacket.