Doing best by doing good

how to use public purpose partnerships to boost corporate profits and benefit your community

Edición de la obra Doing best by doing good

IBM. American Express. Proctor & Gamble. Ben & Jerry's. Nike. McDonald's. These are but a few of the major corporations that have paid far more than lip service to public service - and have reaped concrete business benefits for their praiseworthy work. Now this superb guide shows you how to harness the power of enlightened self-interest by forming alliances with the nonprofit world that can help build market share, introduce new products, and enhance any company's. Corporate image. With a wide range of fascinating case histories and a rich store of practical advice, this straightforward, comprehensive book vividly details the fundamental strategies and myriad possibilities of a company's joining in partnership with the cause of its choice for the benefit of both. As president of AddVenture Network, author Richard Steckel advises a worldwide clientele on public-purpose marketing; and in this book he shares the lessons of his long. Experience, showing you how to pick the nonprofit partner best suited to your corporate goals; gain maximum publicity and maximum enhancement of your corporate image; improve morale and loyalty through employee participation; develop partnerships that involve cause-related marketing, sponsorships, licensing, premiums, in-kind donations and other strategies; avoid mistakes and pitfalls that can cripple the best intentions; and work with nonprofit organizations to best. Utilize the strengths of all involved. Also filled with nuts-and-bolts information about various forms of corporate philanthropy as well as legal and tax matters, this definitive guide offers positive proof that virtue can indeed be its own reward.