Dog Merchants

Inside the Big Business of Breeders, Pet Stores, and Rescuers

Edición de la obra The dog merchants

Setting the base price -- Luxury packaging -- Branding, by breeding -- Freelance producers -- Big production companies -- The mega-distributor -- Marketing the message -- Industry waste -- The upstart competitor -- Repackaging and rebranding -- Lemons versus steals -- The genesis and the future -- Smart shopping -- Consumer intelligence -- A note about spay/neuter -- Acknowledgments.

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