Diffusion of innovations
Edición de la obra Diffusion of innovations
| Autor | Everett M. Rogers |
|---|---|
| Editorial | Free Press |
| Fecha de publicación | 1968 |
| Lugar | New York |
| Idioma | inglés |
| Páginas | 367 |
| Número de Cutter | R725d |
This is a very dense read on how new ideas spread. It is an academic classic work. If you like it, you might also like Images of Organisation, Crossing the Chasm, and the Iowa Hybrid Corn Study.