"The cornerstone of any successful fund raising program is an effective case for support. Written by Tim Seiler -- a leader in the field of fund raising and a disciple of master fund raiser Hank Rosso -- Developing Your Case for Support is a practical, hands-on workbook that shows nonprofit professionals, volunteers, and consultants how to take the first critical step in the complex process of soliciting charitable gifts." "Developing Your Case for Support provides a framework for identifying and synthesizing all the reasons your nonprofit is worthy of support. Step by step, the author clearly shows how you can develop a persuasive case that will include the most compelling reasons for your supporters to give your organization money. The workbook shows how to: Work with staff, boards, and volunteers to develop your case for support. Form a database of information essential for creating a strong case. Test your case among your donor constituency. Write a winning case statement that gets results. Regularly test the effectiveness of your case for support." "Developing Your Case for Support is the fourth book in the Excellence in Fund Raising Workbook Series developed by Jossey-Bass together with The Fund Raising School at Indiana University. These workbooks offer practical, high quality resources on key topics in fund raising. Book jacket."--Jacket.
