Developing marketing planning reality
a case study in a myopic, product orientated business
Edición de la obra Developing marketing planning reality
| Autor | John Piper |
|---|---|
| Editorial | Department of Management Studies, Loughborough University of Technology |
| Fecha de publicación | 1987 |
| Lugar | Loughborough |
| Idioma | inglés |
| Serie | Working paper -- no. 166 |
| Número de Cutter | P665d |