Design to Grow
How Coca-Cola Learned to Combine Scale and Agility
Edición de la obra Design to Grow
| Autor | David Butler, Linda Tischler |
|---|---|
| Editorial | Penguin Books, Limited |
| Fecha de publicación | 2016 |
| Idioma | inglés |
| Páginas | 256 |
| ISBN-13 | 9780241198384 |
| Número de Cutter | B985d |
"Advice from Coca-Cola's vice president of Innovation and Entrepreneurship: learn how Coca-Cola uses design to grow its business by combining the advantages of scale with the agility to respond to fast-changing market conditions"--