"Looking at British design, this book discusses the major figures that have led the way and those who have turned it on its head. Divided by subject matter, chapters include: Architecture - how the shape of commercial rebuilding has evolved in Britain; Identity - how the logos and marks measure out the history of Britain; After the Object - the web-based expansion of the definition of what constitutes design; Fashion - a measured account of the ideas and the reality behind British fashion; Graphic Design - an account of the successive creative waves of graphic design in Britain; Furniture Design - a view of what it is that has made British design special from the outside; Industrial Design - a critical response to the interaction between design in the commercial sense, and in the cultural sphere, and, Car Design - how Britain is building more cars than ever, but in foreign owned factories."--Publisher.