A Casebook for Business and Government
Edición de la obra Demographics
| Autor | Hallie J. Kintner, Thomas W. Merrick, Peter A. Morrison, Paul R. Voss |
|---|---|
| Editorial | Westview Pr (Short Disc) |
| Fecha de publicación | August 1994 |
| Idioma | inglés |
| Páginas | 340 |
| Formato | Hardcover |
| ISBN-13 | 9780813319186 |
| ISBN-10 | 0813319188 |
| Número de Cutter |
|---|
K56d |
Understanding changing demographics is becoming critically important to a growing number of professionals and decisionmakers in business and government. Written in non-technical language and presented in a classroom-tested format, this easy-to-use guidebook offers case studies of important applications of applied demography in government planning, long-term corporate strategy, forecasting, human resource management, and marketing. The authors show how to tie financial, political, and legal analysis into a consideration of demographic data and trends.