Defining and relating price, perceived quality, and perceived value
Edición de la obra Defining and relating price, perceived quality, and perceived value
| Autor | Valarie A. Zeithaml |
|---|---|
| Editorial | Marketing Science Institute |
| Fecha de publicación | 1987 |
| Lugar | Cambridge, Mass |
| Idioma | inglés |
| Serie | Report -- no. 87-101 |
| Número de Cutter | Z48d |