Edición de la obra Data Warehousing and Business Intelligence for E-Commerce
| Autor | Alan R. Simon, Steven L. Shaffer |
|---|---|
| Editorial | Morgan Kaufmann |
| Fecha de publicación | May 18, 2001 |
| Idioma | inglés |
| Páginas | 312 |
| Formato | Paperback |
| ISBN-13 | 9781558607132 |
| ISBN-10 | 1558607137 |
| OCLC | 45799345 |
| LCCN | 2001018796 |
| Número de Cutter | S594d |
|---|
"Data Warehousing and Business Intelligence for e-Commerce is a practical exploration of the technological innovations through which traditional data warehousing is brought to bear on this and other less modest e-commerce applications, such as those at work in B2B, G2C, B2G, and B2E models. The authors examine the core technologies and commercial products in use today, providing a nuts-and-bolts understanding of how you can deploy customer and product data in ways that meet the unique requirements of the online marketplace - particularly if you are part of a brick-and-mortar company with specific online aspirations. In so doing, they build a powerful case for investment in and aggressive development of these approaches, which are likely to separate winners from losers as e-commerce grows and matures."--BOOK JACKET.