Cutting edge advertising
how to create the world's best print for brands in the 21st century
Edición de la obra Cutting edge advertising
| Autor | Jim Aitchison |
|---|---|
| Editorial | Pearson Prentice Hall |
| Fecha de publicación | 2004 |
| Lugar | Singapore, New York |
| Idioma | inglés |
| Páginas | 402 |
| ISBN-10 | 9812445579 |
| OCLC | 55210512 |
| LCCN | 2004474029 |
| Número de Cutter | A311c |
"Reprinted ten times in four years and now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted."--Jacket.