Cutting Edge Advertising
How to Create the World's Best Print for Brands in the 21st Century
Edición de la obra Cutting edge advertising
| Autor | Jim Aitchison |
|---|---|
| Editorial | Pearson Education, Limited |
| Fecha de publicación | 2008 |
| Idioma | inglés |
| Páginas | 352 |
| ISBN-13 | 9789810678883 |
| Número de Cutter | A311c |
"Reprinted ten times in four years and now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted."--Jacket.