
Customer Relationship Management
Concept, Strategy, and Tools
Edición de la obra Customer relationship management
| Autor | V. Kumar, Werner Reinartz |
|---|---|
| Editorial | Springer |
| Fecha de publicación | Apr 17, 2018 |
| Páginas | 411 |
| Formato | hardcover |
| ISBN-13 | 9783662553800 |
| ISBN-10 | 3662553805 |
| Número de Cutter | K96c |