Creative product development
a marketing approach to new product innovation and revitalisation
Edición de la obra Creative product development
| Autor | Bryan Andrews |
|---|---|
| Editorial | Longman |
| Fecha de publicación | 1975 |
| Lugar | London, New York |
| Idioma | inglés |
| Páginas | 281 |
| ISBN-10 | 0582450438 |
| OCLC | 1502435 |
| LCCN | 75017831 |
| Serie | Professional perspectives in marketing |
| Número de Cutter |