The DNA of Sustained Innovation
Edición de la obra Creative Construction
| Autor | Gary P. Pisano |
|---|---|
| Editorial | PublicAffairs, PublicAffairs, Hachette Book Group |
| Fecha de publicación | Jan 15, 2019 |
| Idioma | inglés |
| Páginas | 288 |
| Formato | hardcover |
| ISBN-13 | 9781610398770 |
| ISBN-10 | 1610398777 |
| OCLC | 1052905678 |
| LCCN | 2018027780 |
| Número de Cutter | P675c |
"Every company wants to grow, and the most proven way is through innovation. The conventional wisdom is that only disruptive, nimble startups can innovate; once a business gets bigger and more complex corporate arteriosclerosis sets in. Gary Pisano's remarkable research conducted over three decades, and his extraordinary on-the ground experience with big companies and fast-growing ones that have moved beyond the start-up stage, provides new thinking about how the scale of bigger companies can be leveraged for advantage in innovation." -- Publisher's description