Crafting and executing strategy
text and readings
Edición de la obra Crafting and executing strategy
| Autor | Arthur A. Thompson |
|---|---|
| Editorial | McGraw-Hill/Irvin, Mcgraw-Hill |
| Fecha de publicación | 2001 |
| Lugar | Boston, MA |
| Idioma | inglés |
| ISBN-10 | 0072319801 |
| LCCN | 00044785 |
| Número de Cutter | T468c |
Thompson/Strickland has always included the most recent research in strategy in a way that students can understand and apply it to business cases and problems. In addition, Thompson offers more coverage of strategy implementation than most other texts, which many instructors think is critical if students are to understand the “how” and not just the “what” and “why”. Thompson’s coverage of Michael Porter’s classic 5-forces model is clearer and more detailed than in other texts, according to reviewers. With this edition the market leader looks better than ever before, offering a new 4-color design, improved writing style, and two new chapters on global and e-commerce strategy.