Corporate Creativity
How Innovation and Improvement Actually Happen
Edición de la obra Corporate creativity
| Autor | Robinson, Alan, Sam Stern |
|---|---|
| Editorial | Berrett-Koehler Publishers, Incorporated |
| Fecha de publicación | 1998 |
| Idioma | inglés |
| ISBN-13 | 9781605097619 |
| Número de Cutter | R658c |
Corporate creativity identifies six essential elements that companies can use to turn their creativity from a hit-or-miss proposition into something consistent that they count on: alignment; self-initiated activity; unofficial activity; serendipity; diverse stimuli; within- company communication.