strategy and structure for future-ready content
Edición de la obra Content everywhere
| Autor | Sara Wachter-Boettcher |
|---|---|
| Editorial | Rosenfeld Media |
| Fecha de publicación | 2012 |
| Lugar | Brooklyn, N.Y |
| Idioma | inglés |
| Páginas | 224 |
| ISBN-13 | 9781933820873 |
| ISBN-10 | 193382087X |
| OCLC | 825820572, 859794412 |
| LCCN | 2012950613 |
| Número de Cutter | W114c |
Care about content? Better copy isn't enough. As devices and channels multiply and as users expect to relate, share, and shift informaion quickly, we need content that can go more places, more easily. This book helps readers to stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go.