Consumer behaviour

applications in marketing

Edición de la obra Consumer behaviour

This second edition of Consumer Behaviour: Applications in Marketing continues to combine accessible writing by respected marketing academics with a strong focus on the use of research to help higher-level students to develop analytical and evidence-based thinking in marketing. Updated with contemporary, global examples and case studies from the arts, sport and entertainment, this second edition includes: - increased coverage of cross-cultural work, including a new chapter on Consumer Differences incorporating age and gender differences and other forms of consumption, such as sustainability aspects - key words and Questions or Exercises at the end of each chapter - additional Companion Website material.

Ver todas las ediciones de esta obra →