Consumer Behavior and Advertising Involvement
Selected Works of Herbert E. Krugman
Edición de la obra Consumer Behavior and Advertising Involvement
| Autor | Krugman |
|---|---|
| Editorial | Lawrence Erlbaum |
| Fecha de publicación | September 15, 2008 |
| Idioma | inglés |
| Formato | Hardcover |
| ISBN-13 | 9780805857887 |
| ISBN-10 | 0805857885 |
| OCLC | 822561703, 213133332 |
| LCCN | 2008009298 |
| Número de Cutter | K94c |