Consumer Behavior
Building Marketing Strategy, 12th Edition
Edición de la obra Consumer Behavior
| Autor | Delbert Hawkins, David Mothersbaugh |
|---|---|
| Editorial | Brand: McGraw-Hill/Irwin, McGraw-Hill Education |
| Fecha de publicación | Feb 24, 2012 |
| Páginas | 772 |
| Formato | hardcover |
| ISBN-13 | 9780077645557 |
| ISBN-10 | 0077645553 |
| Número de Cutter | H393c |