Conceptualizing, measuring and managing customer-based brand equity
Edición de la obra Conceptualizing, measuring and managing customer-based brand equity
| Autor | Kevin Lane Keller |
|---|---|
| Editorial | Marketing Science Institute |
| Fecha de publicación | 1991 |
| Lugar | Cambridge, Mass |
| Idioma | inglés |
| Serie | Report / Marketing Science Institute -- no.91-123 · Working paper / Marketing Science Institute |
| Número de Cutter | K29c |