complaint is a gift
using customer feedback as a strategic tool
Edición de la obra A complaint is a gift
| Autor | Janelle Barlow |
|---|---|
| Editorial | Berrett-Koehler Publishers |
| Fecha de publicación | 1996 |
| Lugar | San Francisco |
| Idioma | inglés |
| Páginas | 222 |
| ISBN-10 | 1881052818 |
| LCCN | 95052763 |
| Número de Cutter | B258c |
The first edition introduced the revolutionary notion that customer complaints are not annoyances to be dodged, denied, or buried, but are instead valuable pieces of feedback. This updated edition explores how this feedback can be used to improve an organization's products and services.