Competitive and Corporate Strategy
Edición de la obra Competitive and corporate strategy
| Autor | Cliff Bowman, David Faulkner |
|---|---|
| Editorial | Irwin |
| Fecha de publicación | October 1996 |
| Páginas | 320 |
| Formato | Paperback |
| ISBN-13 | 9780256214239 |
| ISBN-10 | 0256214239 |
| OCLC | 38373974 |
| Número de Cutter | B787c |
The authors offer a practical model of corporate strategic planning based upon the work of top-level management team experience that allows strategists to develop an understanding of the dynamic nature of the competitive environment.