Competitive advantage
creating and sustaining superior performance
Edición de la obra Competitive advantage
| Autor | Michael E. Porter |
|---|---|
| Editorial | Free Press, Collier Macmillan |
| Fecha de publicación | 1985 |
| Lugar | New York, London |
| Idioma | inglés |
| Páginas | 557 |
| ISBN-10 | 0029250900 |
| LCCN | 83049518 |
| Número de Cutter | P847c |
The author shows executives how to evaluate their company's own competitive position and take action to create a sustained competitive advantage.