Comparing market segmentation schemes on multiple behavioral criterion variables
Edición de la obra Comparing market segmentation schemes on multiple behavioral criterion variables
| Autor | Thomas P. Novak |
|---|---|
| Editorial | Columbia Business School |
| Fecha de publicación | 1989 |
| Lugar | New York, N.Y |
| Idioma | inglés |
| Páginas | 34 |
| OCLC | 62730102 |
| Serie | Working paper series in marketing / Avis Rent a Car System, Inc -- AV-89-12 · Working paper series in marketing -- v 12, 1989 |
| Número de Cutter | N935c |