Co-Opetition
Edición de la obra Co-Opetition
| Autor | Adam M. Brandenburger, Barry J. Nalebuff |
|---|---|
| Editorial | Zondervan |
| Fecha de publicación | 1997 |
| Idioma | inglés |
| ISBN-13 | 9780006387244 |
| Número de Cutter | B817c |
A business manual which applies Game Theory to business strategy, examines the classic paradox between competition and co-operation, and explains why they are in fact complementary. Companies profiled include Coca-Cola, Pepsi Cola, Nutrasweet, Nintendo and General Motors.