Co-Opetition
Edición de la obra Co-Opetition
| Autor | Barry J. Nalebuff |
|---|---|
| Editorial | Profile Books |
| Fecha de publicación | 1996 |
| Lugar | London |
| Idioma | inglés |
| Páginas | 287 |
| ISBN-10 | 1861975074 |
| Número de Cutter | N169c |
A business manual which applies Game Theory to business strategy, examines the classic paradox between competition and co-operation, and explains why they are in fact complementary. Companies profiled include Coca-Cola, Pepsi Cola, Nutrasweet, Nintendo and General Motors.