A Case Guide for Business Leaders in China
Edición de la obra China CEO
| Autor | Juan Antonio Fernandez, Liu Shengjun |
|---|---|
| Editorial | Wiley |
| Fecha de publicación | June 22, 2007 |
| Idioma | inglés |
| Páginas | 300 |
| Formato | Paperback |
| ISBN-13 | 9780470822241 |
| ISBN-10 | 0470822244 |
| LCCN | 2007299131 |
| Número de Cutter | F363c |
"Some Western business leaders are moving into China without any clear knowledge of the many pitfalls they will encounter: the weak rule of law, forceful governmental intervention, a scarcity of managerial talent, the likelihood of counterfeiting, the fast-paced business environment and surprisingly aggressive local competitors, This book uses case studies to both illuminate and examine these key managerial challenges. Each case focuses on a specific topic and is complemented with commentaries from professors and executives who have extensive front-line experience in China. The cases are the product of three-year research and are well-tested in MBA and executive courses."--Jacket.