Edición de la obra Cases in consumer behaviour
| Autor | Gerrit Antonides, W. Fred van Raaij |
|---|---|
| Editorial | Wiley |
| Fecha de publicación | July 16, 1999 |
| Idioma | inglés |
| Páginas | 180 |
| Formato | Paperback |
| ISBN-13 | 9780471987819 |
| ISBN-10 | 0471987816 |
| OCLC | 40408930 |
| LCCN | 98054170 |
| Número de Cutter |
A635c |
"Contains a selection of case studies which examine different aspects of the behaviour of European consumers. These case studies consider, amongst other issues, personal consumer decisions and interactive household decision making; cultural and social effects on consumer behaviour; new product development and diffusion in different countries; marketing communications; and consumer satisfaction and welfare."