
Buyer behaviour
Edición de la obra Buyer behaviour
| Autor | Frank Atkinson |
|---|---|
| Editorial | Bookboon.com |
| Fecha de publicación | 2013 |
| ISBN-13 | 9788776816834 |
| Número de Cutter | A875b |
The best salespeople understand that people buy differently. Some people buy quickly, on impulse, others buy slowly, doing research and comparing options before making their decision. This book identifies the 4 main buyer types and describes how to recognise them and how to sell to them. Having a single sales strategy is no longer enough. You can download the book via the link below.