Buy ology
truth and lies about why we buy
Edición de la obra Buy ology
| Autor | Martin Lindström |
|---|---|
| Editorial | Crown Business |
| Fecha de publicación | 2010 |
| Lugar | New York |
| Idioma | inglés |
| Páginas | 254 |
| ISBN-13 | 9780385523899 |
| ISBN-10 | 0385523890 |
| OCLC | 773935711 |
| LCCN | 2008461010 |
| Número de Cutter | L753b |
Lindstrom presents the findings from his three-year, seven-million-dollar neuromarketing study, an experiment that peered inside the brains of 2,000 volunteers from around the world as they encountered various ads, logos, commercials, brands, and products. His results alter much of what we have long believed about what seduces our interest and drives us to buy. Filled with inside stories about how we respond to well-known brands.