Business research methods
Edición de la obra Business research methods
| Autor | Donald R. Cooper |
|---|---|
| Editorial | Irwin/McGraw-Hill |
| Fecha de publicación | 1998 |
| Lugar | Boston |
| Idioma | inglés |
| Páginas | 703 |
| ISBN-10 | 0256239525 |
| LCCN | 97030873 |
| Serie | The Irwin/McGraw-Hill series, operations and decision sciences · Irwin/McGraw-Hill series in operations and decision sciences. |
| Número de Cutter | C776b |
Part I Introduction to Business Research 1 Research in Business 2 Thinking Like a Researcher 3 The Research Process 4 Business Research Requests and Proposals Appendix 4a: Covering Kids RFP 5 Ethics in Business Research part II The Design of Research 6 Research Design: An Overview 7 Secondary.