Business research methods
Edición de la obra Business research methods
| Autor | Donald R. Cooper |
|---|---|
| Editorial | McGraw-Hill/Irwin |
| Fecha de publicación | 2002 |
| Lugar | Boston |
| Idioma | inglés |
| Páginas | 857 |
| ISBN-10 | 0072498706, 0072498730 |
| LCCN | 2002108078 |
| Serie | The McGraw-Hill/Irwin series operations and decision sciences |
| Número de Cutter | C776b |
Part I Introduction to Business Research 1 Research in Business 2 Thinking Like a Researcher 3 The Research Process 4 Business Research Requests and Proposals Appendix 4a: Covering Kids RFP 5 Ethics in Business Research part II The Design of Research 6 Research Design: An Overview 7 Secondary.