An Advanced Approach
Edición de la obra Business communication for managers
| Autor | John M. Penrose, Robert W. Rasberry, Robert J. Myers |
|---|---|
| Editorial | South-Western College Pub, Thomson/South-Western |
| Fecha de publicación | February 12, 2003 |
| Idioma | inglés |
| Páginas | 480 |
| Formato | Hardcover |
| ISBN-13 | 9780324200089 |
| ISBN-10 | 0324200080 |
| OCLC | 52267476 |
| LCCN | 2002116944 |
|---|
| Número de Cutter | P417b |
|---|
"Business Communication for Managers: An Advanced Approach, 5e presents balanced treatment of both the theory and applications of managerial communication. Content includes strong coverage of ethics, cross-cultural communication, and the newest technological influences in communication. Unique, practical chapters on visual support of written and oral presentations are provided in addition to coverage on how to write and deliver a case analysis, meeting management, and report writing. The integrated coverage of technology continues throughout this edition. While communication concepts remain largely the same, the technology used to communicate has changed significantly and these changes are reflected in the fifth edition."--BOOK JACKET.