Building Great Customer Experiences
Edición de la obra Building great customer experiences
| Autor | Colin Shaw, John Ivens |
|---|---|
| Editorial | Palgrave Macmillan Limited |
| Fecha de publicación | 2002 |
| Idioma | inglés |
| ISBN-13 | 9780230554719 |
| Número de Cutter | S534b |
"Many business books look at new companies and how they have become successful. This book bases itself in the reality in which most business people find themselves daily - working in companies which have been established for some time and which are faced with legacy people, legacy processes, legacy systems, legacy channels and an existing culture. It focuses on how you can change an existing organisation in order to build and deliver great customer experiences."--Jacket.