Blueprints and Tools to Unleash Your Company's Hidden Creativity
Edición de la obra Build your own garage
| Autor | Bernd H. Schmitt, Laura Brown |
|---|---|
| Editorial | Free Press |
| Fecha de publicación | July 31, 2001 |
| Idioma | inglés |
| Páginas | 224 |
| Formato | Hardcover |
| ISBN-13 | 9780743202602 |
| ISBN-10 | 0743202600 |
| OCLC | 46732557 |
| LCCN | 2001031528 |
| Número de Cutter |
|---|
S355b |
"Bernd H. Schmitt and Laura Brown introduce a groundbreaking model of a creative organization they call "The Garage." This new framework demonstrates how any executive can manage the creative tension between the analytic, rational side of business and its dynamic, innovative side. After laying out the broad mission, or "blueprint," for constructing The Garage, Schmitt and Brown present The Toolbox - specific instruments for infusing creativity into all aspects of a business - and show how to use The Blueprint and The Toolbox as essential strategy, recruiting, resource, and communications devices. At the center of this immensely readable book are the "Mastercrafts of The Garage" - technology, branding, and customer-experience management - the organizational forces that guarantee creative efforts are coordinated and well implemented to provide competitive advantage."--BOOK JACKET.