How a City in Crisis Was Sold to the World
Edición de la obra Branding New York
| Autor | Miriam Greenberg |
|---|---|
| Editorial | Routledge |
| Fecha de publicación | February 12, 2008 |
| Idioma | inglés |
| Páginas | 330 |
| Formato | Hardcover |
| ISBN-13 | 9780415954419 |
| ISBN-10 | 041595441X |
| OCLC | 165081811 |
| LCCN | 2007031856 |
| Número de Cutter | G798b |
From the Publisher: Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of 'image' in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy meant to legitimatize market-based solutions over social objectives.