the production and consumption of meaning at work
Edición de la obra Branded lives
| Autor | Matthew J. Brannan, Elizabeth Parsons, Vincenza Priola |
|---|---|
| Editorial | Edward Elgar, Edward Elgar Pub |
| Fecha de publicación | 2011 |
| Lugar | Cheltenham, Glos, UK, Northampton, MA |
| Idioma | inglés |
| Páginas | 201 |
| ISBN-13 | 9781849800921 |
| ISBN-10 | 1849800928 |
| OCLC | 728580546 |
| LCCN | 2011927317 |
|---|
| Número de Cutter | B821b |
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"Branded Lives explores the increasingly popular concept of employee branding as a new form of employment relationship based on brand representation. In doing so it examines the ways in which the production and consumption of meaning at work are increasingly mediated by the brand. This insightful collection draws on qualitative empirical studies in a range of contexts to include services, retail and manufacturing organizations"--P. 4 of cover.