Branded?
products and their personalities
Edición de la obra Branded?
| Autor | Gareth Williams |
|---|---|
| Editorial | V&A |
| Fecha de publicación | 2000 |
| Lugar | London |
| Idioma | inglés |
| Páginas | 95 |
| ISBN-10 | 1851773258 |
| OCLC | 44184167 |
| Número de Cutter | W723b |
What would people think of me if I drove a Mercedes? Am I more "Gucci" than "Nike"? Our brand choices say a great deal about us as individuals. This work takes a lighthearted look at how brands behave, how they gather associations and what they mean to the people that buy them.