Brand success
how the world's top 100 brands thrive and survive
Edición de la obra Brand success
| Autor | Matt Haig |
|---|---|
| Editorial | Kogan Page |
| Fecha de publicación | 2011 |
| Lugar | London, Philadelphia |
| Idioma | inglés |
| Páginas | 296 |
| ISBN-13 | 9780749462871, 9780749462888 |
| ISBN-10 | 0749462876, 0749462884 |
| OCLC | 697980009 |
| LCCN | 2011002378 |
| Número de Cutter | H149b |
Brand success equals business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, the author applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication. The result is a comprehensive, entertaining and illuminating collection. From Adidas to Zippo, we are guided through a gallery of some of the world's best-known names and given a rare insight into the secret of their success. It includes comments from brand managers, psychologists, academics and other experts.