Brand Relations Management
Bridging the Gap Between Brand Promise and Brand Delivery
Edición de la obra Brand Relations Management
| Autor | Tony Ap+ria, Rolf Back |
|---|---|
| Editorial | Copenhagen Business School Press |
| Fecha de publicación | April 2004 |
| Idioma | inglés |
| Páginas | 373 |
| Formato | Paperback |
| ISBN-13 | 9788763001212 |
| ISBN-10 | 8763001217 |
| OCLC | 55514546 |
| Número de Cutter | A639b |