Brand Management Audit
A Six-Step Approach to Evaluating the Business Performance of Any Brand - and Its Importance to Your Company
Edición de la obra The Brand Management Audit
| Autor | Don Knight |
|---|---|
| Editorial | Pearson Education, Limited |
| Fecha de publicación | 1999 |
| Idioma | inglés |
| Páginas | 132 |
| ISBN-13 | 9780273649342 |
| Número de Cutter | K69b |