Brand Asset Management
Driving Profitable Growth Through Your Brands (The Jossey-Bass Business & Management Series)
Edición de la obra Brand Asset Management
| Autor | Scott M. Davis |
|---|---|
| Editorial | Jossey-Bass |
| Fecha de publicación | September 26, 2002 |
| Idioma | inglés |
| Páginas | 288 |
| Formato | Paperback |
| ISBN-13 | 9780787963941 |
| ISBN-10 | 0787963941 |
| LCCN | 2002009865 |
| Número de Cutter | D264b |