Black ops advertising
native ads, content marketing, and the covert world of the digital sell
Edición de la obra Black ops advertising
| Autor | Mara Einstein |
|---|---|
| Fecha de publicación | 2016 |
| Idioma | inglés |
| Páginas | 244 |
| ISBN-13 | 9781944869007 |
| ISBN-10 | 194486900X |
| OCLC | 943593990 |
| Número de Cutter | E35b |
Examines the rise of native advertising and content marketing, which disguise advertising as news or editorial content.