Big business blunders
mistakes in multinational marketing
Edición de la obra Big Business Blunders
| Autor | David A. Ricks |
|---|---|
| Lugar | Homewood, Ill |
| Páginas | 158 |
| ISBN-10 | 0256028508 |
| LCCN | 82071900 |
| Serie | The Irwin series in marketing |
| Número de Cutter | R539b |
mistakes in multinational marketing
Edición de la obra Big Business Blunders
| Autor | David A. Ricks |
|---|---|
| Lugar | Homewood, Ill |
| Páginas | 158 |
| ISBN-10 | 0256028508 |
| LCCN | 82071900 |
| Serie | The Irwin series in marketing |
| Número de Cutter | R539b |