Best Ads
Fantasy in Advertising (Best Ads)
Edición de la obra Best Ads
| Autor | Dave Saunders |
|---|---|
| Editorial | B.T. Batsford |
| Fecha de publicación | October 1998 |
| Idioma | inglés |
| Páginas | 128 |
| Formato | Hardcover |
| ISBN-13 | 9780713481044 |
| ISBN-10 | 0713481048 |
| OCLC | 38374204 |
| Número de Cutter | S257b |
This study looks at how advertisers play with our dreams as a marketing tool and explores the work of photographers and art directors to reveal how advertising not only sells the product, but enters into our culture and the language of everyday life. It examines some controversial advertisements of recent years.