Belching Out the Devil
Global Adventures with Coca-Cola
Edición de la obra Belching Out the Devil
| Autor | Mark Thomas |
|---|---|
| Editorial | Ebury Press |
| Fecha de publicación | August 4, 2009 |
| Páginas | 384 |
| Formato | Paperback |
| ISBN-13 | 9780091927042 |
| ISBN-10 | 0091927048 |
| OCLC | 317747677 |
| Número de Cutter | T459b |
A dangerously entertaining trip with Mark Thomas in search of the real story behind Coca-ColaCoca-Cola and its logo are everywhere. In our homes, our workplaces, even our schools. It is a company that sponsors the Olympics, backs US presidents and even re-brands Santa Claus. A truly universal product, it has even been served in space.From Istanbul to Mexico City, Mark travels the globe investigating the stories and people Coca-Cola's iconic advertising campaigns don't stretch to mentioning: child labourers in the sugar cane fields of El Salvador, a Colombian deliveryman threatened with death by vigilantes simply for joining a trade union, and many other stories.Provocative, funny and stirring, Belching Out the Devil uncovers the truth behind one of the planet's biggest brands.